Thüringer Tourismus GmbH

Marketing Campaign

The key visual of the marketing campaign for the launch of the new showroom combines Thuringia’s two main tourism assets in one picture: its breathtaking natural beauty and its appeal as a location for hi-tech industries.

A digital network structure overlays the landscape and refers back to the VR cinema inside the showroom. In it, vistors can immerse in a 360° film, fly over the Rennsteig and Wartburg, explore the Drachenschlucht, and marvel at the interior of the Nationaltheater in Weimar. The key visual aims to transport this immersive experience.

I designed and adapted the key visual for different channels such as online media and print campaigns.

Find out more about the projct here.

@Triad Berlin, 2017