Volkswagen Group

Brand Experience Center

In this concept proposal for Volkswagen Group’s new Brand Experience Center in Paris, the Group Globe is the highlight attraction. Inside the large sphere, LED panels create an immersive experience for the visitors entering the showroom.

A hands-on Interactive Lane, uniquely designed car showrooms for the individual brands and state of the art retail features complete the visitor journey and help to create a memorable brand experience.

In this pitch project I was responsible for the graphic and screen design as well as the postproduction of the renderings.

@hartmannvonsiebenthal, 2013